APRIL 22, 2001

Survey methodology and Internet surveys

Circum Network adds to its online collection of documents. The slides and the article in support of the presentation to be given by Circum Network's president, Benoît Gauthier, at the Professional Marketing Research Society annual conference on Tuesday, April 24, 2001 are now available. This presentation starts by describing a survey research assessment framework founded on four fundamental principles — rigour, neutrality, balance and transparency — which allow for the development of assessment criteria. The presentation then analyses the implications of this model for the methodology of Internet surveys.

 Return to the home page
 List all news