Home Page Company Clients Partners Reports CallWeb SampleCalc EPlanCalc French

For every complex problem there is an answer that is clear, simple, and wrong.
(H. L. Mencken)

Document T027

Assessing Survey Research, a principled approach; Work-in-progress report presented at the 2001 PMRS conference

Article in support of a conference delivered on April 24, 2001 at the annual conference of the Professional Marketing Research Society

This article is the first work-in-progress report on the development of an assessment framework for survey research under development by Circum Network's president, Benoît Gauthier. This framework aims at disciplining the assessment (and self-assessment) of survey research by offering a series of criteria based on four fundamental principles: rigour, neutrality, balance and transparency. The slides of the presentation made at the 2001 annual PMRS conference provide a brief review of the jist of this article.

27 pages, 316k [PDF format]

To reach us:

General address : service@circum.com
Benoît Gauthier : gauthier@circum.com, @BGauthierCEEQ
Tel. : +1 819 775-2620, Fax : (no more fax; sorry)
238 Fleming Road, Cantley, Québec J8V 3B4