Document T027

Assessing Survey Research, a principled approach; Work-in-progress report presented at the 2001 PMRS conference

Article in support of a conference delivered on April 24, 2001 at the annual conference of the Professional Marketing Research Society

This article is the first work-in-progress report on the development of an assessment framework for survey research under development by Circum Network's president, Benoît Gauthier. This framework aims at disciplining the assessment (and self-assessment) of survey research by offering a series of criteria based on four fundamental principles: rigour, neutrality, balance and transparency. The slides of the presentation made at the 2001 annual PMRS conference provide a brief review of the jist of this article.

27 pages, 316k [PDF format]

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