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You are entitled to your opinion. But you are not entitled to your own facts.
(Daniel Patrick Moynihan)

JANUARY 7, 2002

Issues associated with the design of on-line questionnaires

A recent article by Kent L. Norman, Zachary Friedman, Kirk Norman and Rod Stevenson ("Navigational issues in the design of online self-administered questionnaires", Behaviour & Information Technology, 2001, Vol. 20, No. 1, pp. 37-45) reports findings from a research project designed to assist the US Bureau of the Census in developing principles and guidelines for on-line questionnaires. The paper focuses on what the authors call "the first two fundamental issues in designing interactive surveys": the sequencing of items and the navigation of forms. Here is the abstract of the paper.

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