Document T043

A Multivariate Perspective on the Passport Office Market

Report presented to the Canadian Passport Office, July 1999

Following a Market Study Concerning Express Service, Mail Delivery, 1P1P Policy and Other Topics, Circum Network Inc. conducted a series of multivariate analyses

• to describe the hierarchy of product characteristics and their logical organisation into five underlying dimensions
• to subdivide the Passport Office clientele into six groups of clients according to their product preferences, and
• to better understand the reactions of clients to proposed changes in products and policies.

62 pages, 747k [PDF format]

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