DECEMBER 3, 2007

Factors motivating subscribing to satellite radio

Several new reports have been added to the Circum report collection. One of them is entitled "Survey on the importance of satellite radio programming and non-programming features for current subscribers".

Circum Network Inc. was tasked by counsel to CSI, NRCC, and SOCAN with the design, the implementation and the reporting of a study to measure of the relative importance of various programming and non-programming features of satellite radio in consumers' decisions to subscribe to a satellite radio service and to maintain their subscription.

The study is based on telephone interviews with 1,000 subscribers to satellite radio services in Canada and on a sub-sample of 306 of these subscribers who completed an additional Web survey. The subscriber sample was developed using an automatic dialling-announcing device (ADAD) to place automated calls to a random sample of household telephone numbers. The fieldwork took place between April 9 and May 29, 2007

The findings of the study underscore the importance of music in current subscribers' decisions to initially subscribe and to maintain their subscription.

 Return to the home page
 List all news