NOVEMBER 7, 2001

Publication of the Market research handbook, 2001 Edition

Publication, today, of the Statistics Canada Market research handbook, 2001 Edition. Here is what The Daily says about it:

"The 2001 edition of the Market research handbook is now available. Since 1975, the Handbook has been an authoritative source of socio-economic information reflecting key characteristics of local and national markets. By providing accurate and timely statistics on the changing demographics, standards of living and economic characteristics of Canadian society, this product helps businesses locate target markets, track their market share, and assess their competitive position.

Featuring the latest data from the 1996 Census and a wide range of other surveys, the 2001 edition incorporates several features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, help lines for each of the data sources, and references to CANSIM, Statistics Canada's Canadian Socio-economic Information Management System."

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