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For every complex problem there is an answer that is clear, simple, and wrong.
(H. L. Mencken)

Document T015

A (not so) critical view of technologicy in market research

Prepared for the Ottawa Chapter of the Professional Marketing Research Society, June 2, 1999

The author identifies a series of new technologies which will affect market research in coming years; he analyses the impacts these changes are likely to have on the market research industry and assesses the positive and negative forces at play. This presentation was made on June 2, 1999, at the PMRS (Ottawa Chapter) Symposium on Latest Technologies Used in Social and Marketing Research.

13 pages, 120k [PowerPoint format]

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