Document T008

Study on the use of software and other productivity tools in marketing research centres in North America

Prepared for Info Zéro Un (VoxCo), June 1998

Based on 226 interviews with North American marketing reseach and policy research firms, this study decribes the use of CATI, CAPI and web interviewing software, predictive dailler technology and statistical analysis software.

2 pages, 217k [PDF format]

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