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Don't confuse movement with progress.
(Denzel Washington)
Study on the use of software and other productivity tools in marketing research centres in North America
Based on 226 interviews with North American marketing reseach and policy research firms, this study decribes the use of CATI, CAPI and web interviewing software, predictive dailler technology and statistical analysis software.
2 pages, 217k [PDF format]
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Benoît Gauthier : gauthier@circum.com, @BGauthierCEEQ
Tel. : +1 819 775-2620, Fax : (no more fax; sorry)
238 Fleming Road, Cantley, Québec J8V 3B4