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You are entitled to your opinion. But you are not entitled to your own facts.
(Daniel Patrick Moynihan)
Based on 226 interviews with North American marketing reseach and policy research firms, this study decribes the use of CATI, CAPI and web interviewing software, predictive dailler technology and statistical analysis software.
2 pages, 217k [PDF format]
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Benoît Gauthier : email@example.com, @BGauthierCEEQ
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