LE 10 AOÛT 2001

Deux nouveaux articles académiques sur les sondages électroniques

Dans sa livraison de juillet 2001, la revue Organizational Research Methods a publié deux articles académiques intéressants portant sur l'utilisation de la collecte de données via Internet dans le cadre de sondages organisationnels. Nous avons reproduit les résumés ci-bas; ces articles seront inclus dans la revue de la littérature que nous publierons bientôt sur les sondages Internet.

• « Using Internet/Intranet Web Pages to Collect Organizational Research Data » par Jeffrey M. Stanton et Steven G. Rogelberg, Organizational Research Methods, vol. 4, n^o 3, juillet 2001, pp. 200-217
  Wide availability of networked personal computers within organizations has enabled new methods for organizational research involving presentation of research stimuli using Web pages and browsers. The authors provide an overview of the technological challenges for collecting organizational data through this medium as a springboard to discuss the validity of such research and its ethical implications. A review of research comparing Web browser-based research with other administration modalities appears to warrant guarded optimism about the validity of these new methods. The complexity of the technology and researchers' relative unfamiliarity with it have created a number of pitfalls that must be avoided to ensure ethical treatment of research participants. The authors highlight the need for an online research participants' bill of rights and other structures to ensure successful and appropriate use of this promising new research medium.
   
• « A Primer on Internet Organizational Surveys » par Zeki Simsek et John F. Veiga, Organizational Research Methods, vol. 4, n^o 3, juillet 2001, pp. 218-235
  With so many individuals linked to the Internet and so many possible ways to reach them, the debate for organizational scholars is no longer over whether Internet self-administered surveys are possible but rather over the comparative understanding of the relative advantages and disadvantages of these surveys. Because relevant research has generally been fragmented and narrow in scope, making comparisons difficult, the authors review and assess the research on Internet self-administered survey modalities of electronic mail and the World Wide Web. Then, they provide recommendations that address problematic and controversial aspects of these modalities, including ways to increase the representativeness of samples, construct sampling frames, increase response rates, and manage anonymity and confidentiality.

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